Today, more than 40% of online websites are powered by WordPress. This CMS(Content Management System) has experienced remarkable growth over the last few decades thanks to its versatility, ease of use, catalogues of extensions and graphic themes, and also its advantages in terms of facilitating natural search engine referencing. If you have an online project, there’s a good chance you’ll be offered this solution.
Of course, like any computer operating system, it is constantly being updated to add new functions, optimise its performance and adapt its security parameters to changes in cyber-attacks and the vulnerabilities they reveal.
That’s why it’s so important to regularly monitor all the vital constants of your WordPress site to guarantee its security and that of your data. And despite its ease of use, the CMS does have a few sensitive aspects that merit the expertise of a specialist.
Our preventive maintenance package gives you all the peace of mind you need to maintain an effective online presence and achieve your objectives. And if your business is in Lyon, we can even buy you a cup of coffee.
Contact us for a free audit of your WP website
The pillar of maintenance: safety
The main reason why website updates are particularly important is to ensure the security and preservation of the data you host. Whether it’s WordPress, Prestashop or another system, a site that isn’t up to date is a site with security flaws that open the door to malicious cyber-attacks, with more or less serious consequences depending on the strategic importance of your online presence.
In any case, it’s a situation that damages your company’s interests and reputation. It’s an experience you want to avoid at all costs.
However, an update is first and foremost a technical modification to the system on which your entire site is based, so it can be a tricky operation. It can lead to operating bugs, reveal incompatibilities with third-party applications, or cause display errors.
That’s why it’s always best to let a qualified consultant carry out the manoeuvre, following a rigorous procedure: in a test environment first, so that any problems can be corrected before the new version goes online.
The experts at our Lyon web agency have been working with WordPress for several decades and have mastered its main programming language, PHP, to the very last detail, to ensure a smooth transition with each new version and your peace of mind every step of the way.
Contact us to secure your online presence!
The security of a backup protocol
Preventive maintenance is not just about maintaining internal components and software mechanics: sometimes, problems can come from outside.
In the event of the failure of your hosting, for example. Exceptional events over the last few years have shown that even for the market leaders, a fire can have disastrous consequences, leading to the irreversible loss of data.
So it’s best to take every precaution to avoid this kind of situation, which doesn’t just happen to other people…
… but that won’t happen to our customers: our WordPress agency in Lyon includes regular backups in its maintenance package so that you always have a recent version of your websites and all the data they contain on hand, and are ready to put everything back online as quickly as possible!
Each page will be restored with this backup, and this service will mean that you are no longer solely dependent on your hosting.
Contact us to make sure you don’t lose anything!
Maintenance also means performance
When WordPress is well maintained, the benefits are manifold, and can also be seen in a number of performance indicators.
Updates obviously allow you to take advantage of all the technological advances built into the CMS, enabling it to function more quickly. The speed with which a site responds and is displayed is one of the criteria used by Google and the search engines to judge its quality. Maintenance is therefore essential to optimise natural referencing.
Above all, it makes it possible to take advantage of new functionalities and constantly improve the content offered to visitors, for experiences that are better laid out, easier to read and more interactive.
The health of a WordPress site is also measured by the relevance of each of its components. Of course, the WP system itself must be integrated in its latest version, but so must its graphic theme and plugins.
For example, if you have chosen the default theme for the visual skin, installed an SEO extension for your natural referencing, taken out a subscription to the WP Rocket extension to improve your site’s performance, not forgetting Jetpack for more form options, these are all elements that need to be updated with each new version available.
And as all these elements form a whole, we need to ensure that they are compatible and can work together.
This is also the role of our preventive maintenance contract: we keep an eye on your themes and extensions to make sure that all these components do not damage the integrity of your site. Our monitoring enables us to offer you the best alternatives on the market in real time, and to ensure that each element is not obsolete. We can also take care of checking the links on your pages to avoid sending your visitors to 404 errors!
And, of course, we can also offer an evolving maintenance package to grow your websites in line with your new needs, with dedicated optimisation and development time.
Our commitment to you, our maintenance service, also means providing assistance to your team, supporting them in the design of each new project, enabling them to rely on reliable websites for their marketing campaigns to showcase their design work, providing them with a detailed report on each web domain and each piece of content as required.
In a nutshell, WordPress websites are ideal candidates for third-party application maintenance (also known as TAM) services, enabling them to exist in complete security and reveal their full potential.
Our web agency based in Lyon can also intervene anywhere in France, and visit you to offer you a personalised quote, precisely tailored to your needs.
So that you don’t have to choose between the various advantages offered by web agencies and freelance service providers, we offer the best of both worlds: we have the proximity and flexibility of a freelancer, the structure of an agency, a taste for dialogue and the efficiency of decades of experience.