Digital audits for your website

SEVERAL TYPES OF AUDITS

There is no single, one-size-fits-all digital audit! Depending on your projects, needs and business, you will have a wide range of audits available to you. Digital technology is everywhere in your organisation, and your objectives will inevitably differ depending on whether you are dealing with a business tool or a website — there are therefore different audits to answer the specific questions you face.

One important point: if you are starting a project, an audit will help you avoid costly investments by focusing your attention on areas of risk.

ERGONOMICS AND USER EXPERIENCE AUDIT

Do you want to simplify or reorganise your site’s navigation, reduce your bounce rate, increase your conversion rate, or reach a new target audience? An ergonomics audit and user testing will help you remove the barriers your visitors face.

The goal here is to verify that user journeys across your different pages or navigation screens are simple and intuitive, so you can achieve your objectives.

The key points:

• Readability of your content
• Smooth navigation between your pages
• Responsive site
• Navigation paths for your different user types

FUNCTIONALITY AND COMPATIBILITY AUDIT

Do you want to make your site easier to manage, fix bugs, improve its display, or comply with new standards? A functionality and compatibility audit will help you pinpoint the various issues.

All digital technologies evolve very rapidly, and your site or applications may encounter display or performance issues as a result. Your site or mobile application contains a number of features (placing orders, sending a message, signing up to your newsletter, etc.).

Compatibility between these different features is essential. It is important to review the situation regularly — especially when you notice a discrepancy between your objectives and the results achieved.

CONTENT AND SEO AUDIT

Is your site underperforming? Getting little or no traffic? Do you want to improve its visibility and increase time-on-site? An SEO audit will help you better understand how your site is ranked and the key points to address in order to be found.

Good SEO requires quality content. It is therefore important to assess the value of your content. An SEO audit will help you identify the factors blocking your ranking in search engines.

ACCESSIBILITY AUDIT

Do you want to offer the best possible user experience to the widest audience and comply with accessibility standards? An accessibility audit of your site or mobile application will identify your weaknesses across various aspects of web accessibility.

Your visitors all have different needs, and you can no longer afford to overlook people with disabilities — in Ireland, approximately 13% of the population lives with a disability.

Far more than simply meeting accessibility standards, addressing your weaknesses demonstrates that your business has values and that you are committed to delivering an optimal user experience for everyone.

GDPR COMPLIANCE AUDIT

Do you want to verify that your site is fully compliant with applicable regulations in Ireland and under the General Data Protection Regulation (GDPR)?

This audit enables you to take stock of your legal obligations — and above all, to act on them. Depending on your activity, your obligations will not necessarily be the same as those of another business; similarly, a showcase site and an e-commerce site will not have the same mandatory information requirements.

Complying with these regulations reassures your visitors about the seriousness of your business. It would be a shame to lose customers simply because your terms and conditions or legal notices are not up to date. In Ireland, GDPR compliance is overseen by the Data Protection Commission (DPC). An audit can help you identify exactly what needs to be put in place.

SECURITY AUDIT

Do you want to protect your sensitive data and prevent your site from being hacked? A security audit of your site and/or databases is essential.

A security vulnerability and your site is compromised. Outages, viruses, and malware are just a few examples of the risks involved — none of which are good for your brand image or your return on investment.

Get hacked — but by a genuine security professional who will expose your vulnerabilities and weaknesses. A security audit allows you to fix those vulnerabilities and protect your data against malicious attacks.

WHICH AUDIT SHOULD YOU CHOOSE? IS IT REALLY USEFUL?

At Ezohiko, every new project begins with an audit phase. It is important for us to have tangible data so we can best respond to your needs and those of your users.

As for which audit is right for you, that depends entirely on your project and objectives. But having a baseline assessment is essential — to know your strengths, identify areas of risk, and pinpoint the areas for improvement so you can optimise your performance.