At Ezohiko, we pay particular attention to the accessibility and eco-responsibility of websites. When supporting our clients, we always raise awareness of these topics. Improved Impact has made it their core business — they help businesses improve the impact of their sites, making them more performant and more eco-responsible.
Who are they?
Improved Impact acts as an advisor. They provide a highly effective tool that delivers a precise audit, analysing around a hundred criteria on your site and giving you an overall score. This score is calculated by analysing your environmental and social impact as well as web quality.
They offer a free daily audit showing the 3 top priorities to improve.
You can also opt for more advanced versions to benefit from expert advice, a deeper audit, a clear action plan for improving your impact, and ongoing tracking of your actions and score evolution.
The importance of accessibility and eco-responsibility in the digital world
Accessibility
In a world that demands ever greater speed and performance, it is essential that your website delivers quality. Users need to find answers to their questions quickly.
A fully accessible web contributes to a positive experience for all users and is indispensable for people with disabilities, older users, and those with specific needs (children, people with colour blindness, etc.).
Moreover, a slow website risks a penalty from Google, as it is considered an obstacle to usability and will attract little traffic.
It is therefore important to manage your site’s content carefully — avoid overloading it with images or videos.
Eco-responsibility
Even though more and more people are becoming aware of it, many still underestimate the real impact of the web on our ecosystem. The internet is not immaterial — it requires a vast amount of computing equipment to transfer data (cables, antennas, computers, etc.). The energy consumed to power and manufacture these tools is considerable.
Data centres are growing every year. They must store and process information and need to be continuously cooled. While some are implementing greener solutions through renewable energy, many remain highly energy-intensive.
According to the ADEME (France’s Environment and Energy Management Agency), digital technology accounts for 4% of greenhouse gas emissions — a figure that continues to rise as the number of users worldwide grows.
One way to reduce digital pollution is to focus on the impact of your website. Eco-design is an important consideration — it is a way of thinking with sustainability in mind. The goal is to create a leaner site where the relevance of every piece of content is carefully considered. The number of requests needed to load your site will be reduced, consuming less energy. Your site will therefore be more impactful and faster to load — in line with a CSR (Corporate Social Responsibility) approach.
We use the IMPROVED IMPACT audit tool
For all of the reasons mentioned above, we work with Improved Impact for our site audits. Their expertise in this field enables us to support our clients and offer concrete solutions.
Their audit engine analyses your page structure, content and elements, navigation, site development, and technical aspects. After analysing your site, the algorithm gives a score out of 100 covering your site’s overall impact, eco-responsibility, accessibility, and quality. You then receive your results with positive points and areas for improvement. For more details, visit the How does it work? page — they explain it better than we could!
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