After working for several weeks on your site with a web agency or freelance developers, you have finally hit the “live” button and opened the champagne. Congratulations! But then… what happens? After investing more or less heavily in your site, you waited patiently for customers to find it. You kept waiting, hoping users would sign up to your newsletter or get their cards out for your products.
The return on investment is not materialising? Unfortunately, that is entirely normal!
It is not because you open the finest shop that customers will automatically come through the door. If you are at the end of a quiet road with no footfall, if you never open, if you never change your window display, if you do not work on your communications… nobody will discover your shop — just as nobody will find your website if you are not visible. And like everything else, this does not happen by itself. You will understand the parallel with a physical business: launching your website is only the starting point.
Give your website every chance of finding its audience.
1/ Have an action plan
Don’t rush in. You need to prepare and build a genuine action plan. The web is not a sprint — it is a marathon. Without clear objectives and a plan, you will very quickly run out of steam and let your site get lost in the depths of the internet.
Our advice: map out your action plan on paper for the coming months.
2/ Keep it alive
Just as you tend to your business every day, your website deserves some of your attention too. Having a well-built site is no longer enough to appear on the first page of Google. You also need relevant content to attract your future customers.
Our advice: update your site regularly with new content.
3/ Your website doesn’t stop at the web
It is brand new and you are proud of it. So talk about it! There are plenty of opportunities to spread the word — seize them. Everyone you meet should know you have a website. Make sure the link to your site appears on all your communications materials.
Our advice: at the start, ask your network to regularly share your links by email, on social media…
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