UX Design

You have certainly heard about it — UX has been firmly embedded in the digital world for many years. But do you know what it actually is, and more importantly, why your projects need UX? LET’S START WITH A DEFINITION…

You have no doubt heard about personas. But who are they? What are they for? The web, product design, and marketing more broadly have all shifted in recent years towards a “user-centred” approach. That is where personas come in. WHAT…