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The importance of owning your domain name

Your domain name is like a postal address — but for the web. It typically contains your company name, your brand, or your own name. Your choice of hosting provider will have far more impact than simply giving visitors access…

Making remote work a success

Installation télétravail

Here we try to answer all the questions you might have about working remotely, so you can practise it in the best possible conditions and minimise the risks involved. How do I access company applications? First, consider whether your applications…

Managing remote work effectively

Installation télétravail

Recommendations for employers Start by asking yourself the right questions: are my team members sufficiently supported? Do they all understand what is expected of them? Do they feel isolated? Are they able to work in optimal conditions? Can they manage…

Remote working: advantages and disadvantages

Avantages et inconvénients

Remote working is a practice expanding rapidly across the world, driven by advances in information and communication technologies. Whether you are an employer or an employee, understanding both its benefits and its challenges is essential to making it work. A…

How to evaluate your bounce rate

Bounce rate — a term that is often misunderstood and can cause concern. We are frequently asked: “Is my bounce rate good? How can I bring it down?” DEFINITION OF BOUNCE RATE The bounce rate is a marketing indicator that…

Digital audits for your website

You need an overview of your website, application or information system. An audit can give you all the information you need to define your priorities and put your action plan in place. It also allows you to identify your weaknesses…

Is your website easy to read?

A high bounce rate? Visitors leaving your site without reading your content? Articles not being read, low average visit duration … IS YOUR SITE EASY TO READ? The easier your site is to read, the higher your conversion rates will…