Recommendations for employers Start by asking yourself the right questions: are my team members sufficiently supported? Do they all understand what is expected of them? Do they feel isolated? Are they able to work in optimal conditions? Can they manage…
Remote working is a practice expanding rapidly across the world, driven by advances in information and communication technologies. Whether you are an employer or an employee, understanding both its benefits and its challenges is essential to making it work. A…
Bounce rate — a term that is often misunderstood and can cause concern. We are frequently asked: “Is my bounce rate good? How can I bring it down?” DEFINITION OF BOUNCE RATE The bounce rate is a marketing indicator that…
You need an overview of your website, application or information system. An audit can give you all the information you need to define your priorities and put your action plan in place. It also allows you to identify your weaknesses…
A high bounce rate? Visitors leaving your site without reading your content? Articles not being read, low average visit duration … IS YOUR SITE EASY TO READ? The easier your site is to read, the higher your conversion rates will…
You have certainly heard about it — UX has been firmly embedded in the digital world for many years. But do you know what it actually is, and more importantly, why your projects need UX? LET’S START WITH A DEFINITION…
You have no doubt heard about personas. But who are they? What are they for? The web, product design, and marketing more broadly have all shifted in recent years towards a “user-centred” approach. That is where personas come in. WHAT…
The web today bears no resemblance to its early days. A rapid and constant evolution of web standards, technical constraints, improved understanding of user needs, evolving designs, changes in how web services are used… It is easy to feel overwhelmed…
You wouldn’t run your business blindly — you have a forecast every year and tools to track the course set by your commercial objectives. Well, the same applies to your website! You need a realistic and precise action plan. Why…