What is UX design?
You have certainly heard about it — UX has been firmly embedded in the digital world for many years. But do you know what it actually is, and more importantly, why your projects need UX? LET’S START WITH A DEFINITION…
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Personas: who are they?
You have no doubt heard about personas. But who are they? What are they for? The web, product design, and marketing more broadly have all shifted in recent years towards a “user-centred” approach. That is where personas come in. WHAT…
Redesigning your website: but why?
The web today bears no resemblance to its early days. A rapid and constant evolution of web standards, technical constraints, improved understanding of user needs, evolving designs, changes in how web services are used… It is easy to feel overwhelmed…
An action plan for your web strategy
You wouldn’t run your business blindly — you have a forecast every year and tools to track the course set by your commercial objectives. Well, the same applies to your website! You need a realistic and precise action plan. Why…
I’ve launched my website and nothing is happening!
After working for several weeks on your site with a web agency or freelance developers, you have finally hit the “live” button and opened the champagne. Congratulations! But then… what happens? After investing more or less heavily in your site,…