The web today bears no resemblance to its early days. A rapid and constant evolution of web standards, technical constraints, improved understanding of user needs, evolving designs, changes in how web services are used… It is easy to feel overwhelmed…
You wouldn’t run your business blindly — you have a forecast every year and tools to track the course set by your commercial objectives. Well, the same applies to your website! You need a realistic and precise action plan. Why…
After working for several weeks on your site with a web agency or freelance developers, you have finally hit the “live” button and opened the champagne. Congratulations! But then… what happens? After investing more or less heavily in your site,…